Digital Marketing Manager Jobs in UAE

Job Description

Digital Marketing Manager Jobs in UAE :-

Urgent Vacancy – Digital Marketing & Lead Generation Manager

We are looking for a Digital Marketing & Lead Generation Manager to join our newly formed Forex company.

As the Digital Marketing Manager you will play a key role in driving qualified lead generation through the effective use of various digital & social marketing channels through strategy, day to day implementation of campaigns and managing third party relationships via Digital Agencies. With full ownership of managing PPC, Display, SEO, CRO, Content and Social Media channels, you will analyze performance and look at ways to improve warm leads to our website.

You will work close with the founding team and build this new venture in all aspects related to marketing and Lead management and track conversions.

Responsibilities:-
•  Open new channels for business (offline & online)
•  To plan, implement and deliver activity across various digital marketing channels to generate quality leads to the website
•  You will own and lead on our digital advertising activity at all stages of the funnel across multiple online channels including AdWords, YouTube, and Social Media
•You will have a good understanding of the customer journey, lead management & CRM to deliver a seamless online experience for customers and strategic partners alike
• Analyse channel performance on a regular basis including reporting and spotting opportunities to improve on ROI
• To work with wider teams to ensure digital content and tone of voice is on brand ensuring it’s optimized for SEO purposes to generate relevant traffic
•To lead SEO best practices by working independently and with the digital agency (where required), regularly reviewing keyword and phrase relevance, and ensuring both on and offsite SEO delivers consistent growth in relevant, quality traffic.
• Planning, strategizing, executing, monitoring, and optimizing performance marketing campaigns in line with the budgets allocated.
• Comfortable with analytical tools like Google Analytics.
•Extensive knowledge of campaign management basis the analytical reports generated for various mediums/platforms and the set KPIs for the campaigns. (Campaigns focusing on CPM, CPL, CPA, CTR, CTV Reach, Engagement etc.)
•Hands-on, relevant experience of managing and optimizing social media handles – Facebook, Twitter, LinkedIn, Instagram, YouTube.
             
Essential skills of the Digital Marketing & Lead Generation Manager:
• Successful track record in delivering leads through digital channels
•  Experience in lead generation using web, digital & social media
• Analytical approach with a strong ability for analyzing data and visitor statistics
• Hands-on experience in implementing projects like WhatsApp Business Marketing, Chatbots etc.
• Working knowledge of designing user journeys in CRM